Couture Week, a SDS Review

The end of January saw the closing of yet another Couture Week in Paris. So, in this week’s post we are going to put our front row catwalk hats on and review everything we saw in the world of Couture.

Will The Fashion Industry Ever Be Sustainable?

Part 3: An analysis on whether the Fashion Industry will ever become TRUELY sustainable (hopefully in our life time!)

Ways you can spot a TRULY sustainable brand

Part 2: Tips on how to shop more sustainably

This is the second article in our series about sustainability in the fashion industry, from running a sustainable business, to shopping sustainability, and assessing the industry.

How YOU can Become a More Sustainable Fashion Brand

Part 1: Actionable steps to make your fashion brand more sustainable

How much does it REALLY cost to start a fashion brand?

Ok, so you’ve always had the dream of having your own brand.

And now it seems social media is full of influencers, celebs & even your ex colleague starting their own labels, and making a success of it!

But, how much does it really cost?

Read more to find out the minimum investment required to launch your label.

What to Avoid in Your First Year as a Fashion Business

The first year of your fashion business is hard enough, we are here with advice on what to avoid, but most importantly how to thrive…

Staying Trendy and Sustainable for SS23, is it possible?

There is nothing better than re-vamping your wardrobe for the upcoming season. But how can we stay on top of trends whilst still minimising the environmental effect, we have a few ideas for you…

Top five comfiest bras with ZERO compromise!

The one question I always get asked when I mention that I’m a lingerie designer is:

“ Ooh, I just can’t find a comfy bra that is ALSO supportive… can you help?”

Imposter Syndrome, we STILL do NOT claim!

We take a look at the other virus that is spreading, the imposter one… we talk facts and our experiences in hope to help you.

Imposter Syndrome, we do NOT claim!

As spooky season is upon us, we take a look at one horror that haunts us… and not in a fun way! We are talking Imposter Syndrome. We talk facts around our experiences in the hope to help you.

How personalisation can help your brand

We’re getting personal today and finding out how you can grow by handing over power to your customer…

The market gap of Elevated Basics

Today, we’re channelling our inner Matilda Djerf…

The Meta-what?

We discuss the ins and outs of the recent metaverse fashion week and what that means for the industry.

Is Love Island and eBay TV’s hottest new couple?

We take a look at the newest season of Love Island and their very own shock recoupling, dumping fast fashion and getting into bed with eBay.

5 Questions to Ask Yourself Before Taking Your Side-Hustle Full Time

Over the last year, with time on their hands, many people decided to start up a small business for extra income, or for something to do while stuck inside.

For some, this has led to the realisation that their side hustle gigs have the potential to be full-fledged careers. This can be an exciting transition, but it also calls for some serious thought. Here’s a look at a few things you should consider before diving in.

Cyber models will reign the Post - COVID catwalk

Angel Chen’s cyber grime wonderland stole the attention of the world’s first virtual fashion week.

Join me as I explore the circumstances and reasons behind the new normal for the runway.

Why creative collaboration is the answer in times of chaos

As Covid-19 retains its suffocating grip on our nomadic lifestyles we find ourselves living within the confines of our screens.

Let’s explore how brands and the fashion world are consciously collaborating as a way to find comfort in the darkness.

How fashion illustration is saving the world

All eight of Vogue Italia January 2020 covers were illustrated.

Join me as I explore the circumstances and reasons behind this resurgence.