When asked on the first week of my degree course, Contour Fashion BA Hons* why we were there, I realised that I design lingerie to make people feel amazing. Underwear is proven to be the garment with the power to change our mood. (This is called Enclothed Cognition- learn more here).
As the clothing group with which we associate the most emotion, it is closest to our skin, and beautiful lingerie is a fast track to confidence.